Creative industry is characterized by having in creativity and in the intellectual capital its main values. Its interdisciplinary nature demands collaboration processes and cooperation that articulate both creative and management skills. Thus, this industry pursues new concept, products, contends, as well as new opportunities in different types of business which may be more suitable to the contemporaneous world. The areas involved are arts, games, communication, design, audiovisual, computing, technology and other areas based on creativity. It is from the balance of creativity, entrepreneurship and management that an industry grows and that turns cultural products, ideas, concepts, talent and innovation into value, by promoting new ways to those who wish to find out how to create new professional opportunities in a market in which the ability to create and to produce is highly valued.
Concentration area: Creative Industry
The field proposes to investigate, through an interdisciplinary perspective, the conception, constitution, organization and the operationalization of creative industries, in the light of different alternatives of organizational resource arrangements, based on the innovation of processes and products. Grounded on the development of specific competencies, creative industries use creativity and intellectual capital as a primary function in order to meet new types of needs, in terms of service and product supplies that modern society has demanded. Creative Industry comprehends many fields of investigations, such as publicity architectural design, audiovisual, photography, music, games, digital content, radio, television and fashion.
Goals
- To investigate and analyze processes underlying the conception, the constitution, the organization and the operation of creative industries;
- To graduate professional who have abilities to manage different areas of creative industries;
- To graduate professional who have abilities to create and to develop products for creative industries such as digital games, audiovisual, applications and technological tools
- To graduate professionals who can realize and evaluate the impacts of creative industries in society;
- To train former students to be in charge of innovative and techno-scientific functions in creative industries.
Target Audience
Graduate students in digital games, Administration, Advertising, Journalism, Human Resources, Design, Fashion, Visual Arts, Photography, Digital Communication, Language, Tourism, Architecture, Computing Science, Information System, and Internet Systems.
AREAS OF EMPHASIS AND PROFESSIONAL PROFILE
A Masters in Creative Industry enables the professional to act:
- on the development of technical-scientific activities in the areas of knowledge concerning the identification of business opportunities for the Creative Industry;
- as a researcher in the process of planning activities focused on creation of the Creative Industry;
- analyzing the context and prospective scenarios of the organizational environment related to the development of Creative Industry activities;
- generating specific skills to meet demand directed to the Creative Industry;
- in the Creative Industry operation regarding organizational processes and routine management;
- in the elaboration of fundraising projects to finance Creative Industry activities;
- in the creation, management and execution of sustainable projects within the economic/cultural logic that characterize the Creative Industry;
- establishing critical debates and reflections on the role, characteristics and movements of the Creative Industry within society;
- articulating projects that could generate dialogue with the public power and other organizations regarding the Creative Industry.
Admission Process
History
The Professional Master's degree in creative industry was recommended by CAPES, through Official Letter No. 160-19 / 2013 / CTC / CAAIII / CGAA / DAV / CAPES, published in the DOU on 08/08/2013. The first selection process was held in December 2013. The course, in its first editions, has achieved the objective that motivated its conception, which was to meet the potential market demand for professionals with expertise in Creative Industry, and to adapt to new profiles and types of productive arrangements of the region.
Coordination committee
Coordinator: Marta Rosecler Bez
Deputy Coordinator: Serje Schmidt
Faculty Representative (Full Member): Maria Cristina Bohnenberger
Faculty Representative (Full Member): Mauricio Barth
Master's Student Representative: Michel Natan Feyh
Doctoral Student Representative: Caroline Bilhar Da Silva
Deputy Coordinator: Serje Schmidt
Faculty Representative (Full Member): Maria Cristina Bohnenberger
Faculty Representative (Full Member): Mauricio Barth
Master's Student Representative: Michel Natan Feyh
Doctoral Student Representative: Caroline Bilhar Da Silva
Self-Assessment Committee
Faculty Coordinators: Marta Rosecler Bez and Serje Schmidt.
Faculty Representatives: Lauren Arrussul Carús and João Batista Mossmann.
Student Representatives: Carolina Bilhar and Frank Jorge.
Alumni Representatives: Lenice Eli Lunkes Scarpato and Sibele Lange.
Faculty Representatives: Lauren Arrussul Carús and João Batista Mossmann.
Student Representatives: Carolina Bilhar and Frank Jorge.
Alumni Representatives: Lenice Eli Lunkes Scarpato and Sibele Lange.
