Undergraduates from the Administration course developed proposals to expand Hanisch Medical's operations in the foreign market

Last semester, students from the Administration course at Feevale University developed internationalization projects for Hanisch Medical, a company that offers sterilization kits for surgical instruments and implants. The company, which is in Vale do Sinos and is part of the Feevale Techpark ecosystem, presented its trajectory to students of the Business Internationalization course.

Based on this, five target markets were defined for expanding the company's operations - Canada, the United States, Mexico, Germany and England. Thus, the students conducted studies on the business potential and the specific characteristics of each country. The projects were presented to Aline Petersen, manager of Hanisch Medical.

It was a real privilege to share some of Hanisch Medical's initiatives with such an interested and committed group. The attentive manner, intelligent presentations and enthusiasm of the students brought a new dimension to our work and further reinforced the importance of dialoguing and learning together”, she says.

Professor Moema Pereira Nunes, who taught the course, states that the proposals developed by the students were analyzed with the company, under real conditions of an international consulting project. “The proximity of the companies from Feevale Techpark with the undergraduate teaching activities reveals how our innovation ecosystem can contribute to the development of the region”, she points out.

Check out the students' testimonials

• Henrique Schauren Reinehr:

“The research for the company's internationalization was very interesting because we were able to learn about the country's economy, culture and politics. In addition to that, several curiosities about the country were discovered!”

• Andressa Santos Teixeira:

“I loved doing the research! Aline and Juhan gave us a great background on the company and about what they expected from our work. I admit that, at first, I thought I wouldn’t find enough information to develop the market study, but I was pleasantly surprised. It was such enriching research, even for getting to know a little more about the countries where the research was conducted.”